Source material matters most
An AI assistant is only useful if the underlying material is clean enough to retrieve from. Start with the assets you reuse most often: scripts, transcripts, offer docs, FAQs, and content planning notes.
What the assistant should do
The goal is not to create a generic chatbot. The goal is to create a trusted retrieval layer that helps you find and reshape your own material faster.
- Answer questions using your past documents
- Draft outlines from previous themes and angles
- Surface reusable stories, examples, or CTAs
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